Alumni Spotlight: Mary Ellen Moomaw LaFreniere '04 Featured in The Burg's Wedding Issue

Mary Ellen Moomaw LaFreniere ’04 was recently featured in The Burg’s Wedding Issue for her unique field-to-vase floral arrangements. Having grown up on Irvington Springs Farm in Lynchburg, Virginia, where she made her first bouquet at the age of 4, Mary Ellen has always believed in flowers. She notes that “Our floral designs aim to capture the full range of emotions, because we believe there’s beauty in all of it. We express this through flowers with unexpected groupings such as garden roses in full bloom paired with foraged seed pods, always looking to nature for cues, while keeping our clients at the forefront of our work.” 
Mary Ellen founded Steelcut Flower Co., in 2014 in Baltimore, Maryland. In 2018, she and her family moved back to the Lynchburg area when husband Matt LaFreniere had the opportunity to return to Virginia Episcopal School to teach English and serve as Assistant Dean of Faculty. Steelcut now serves clients in the mid-Atlantic through two studios—Baltimore and Lynchburg. Her team’s work has been featured in numerous publications including MarthaWeddings.com, Once Wed, Style Me Pretty, Baltimore Bride, Washingtonian Bride & Groom, Grey Likes Weddings, Ruffled, Design*Sponge, Real Simple and Domino.
To see more about Steelcut, check out www.steelcutflowerco.com and on Instagram at @steelcut_va.

To read more about Mary Ellen's work, check out https://www.newsadvance.com/entertainment/features/nurtured-by-social-media-young-floral-designers-are-bringing-insta/article_84d75f7f-018b-5bc9-a90f-6e36f49d7254.html#6

Photo credit: Emily Elconin/ The News & Advance
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